E-commerce websites need certain features that make them effective in attracting traffic and eventual sales. However, aside from the common ones such as good content, ease of navigation, simple checkout and efficient hosting, there are others that are often overlooked.
If you're planning to set up an e-commerce website with the help of digital marketing agency sydney, here are six features you should certainly include:
Quick and Accurate Search Feature
Make sure your search bar is treated as a key design feature in your website and not hidden down in your footer. Aside from visibility, your search function must also be accurate in returning results.
Product Descriptions
A common mistake online merchants make in their websites is attaching only codes to their products. You can also refer from this video at http://www.youtube.com/watch?v=pC8KGpMxuYo and gain some tips. It is important that you put descriptive text for each item you have on your virtual show window. This helps potential customers make a more informed decision before they head to the check out page. Additionally, descriptive text can help your search engine ranking.
Good Quality Images and Graphics
Content for app design is king, yes, but it's still not enough without the right images and graphics. More importantly, these images and graphics should be of superior quality. Low quality means you did not put enough effort into building your brand, and that does not sit well with customers or potential customers. Make sure you have professional photos taken of your items, and make sure they're also web-optimized. Like descriptive text, detailed images also help customers make purchasing decisions.
Reason to Buy from Your Website
The competition among online shops is stiffer than ever, and that means you need to be able to make it clear why people should buy from you and not from your competitors. This can be done by placing clear and highly visible messages all throughout your website, such as "Free Delivery" or "Our Prices Are the Best" and so on.
Instilling Brand Loyalty
To build brand loyalty, it's important that you are able to build solid relationships with existing and potential customers. For instance, add an email sign up form through which your visitors can get updates on any special discounts or new products you may offer. Get active in the social media in order to connect with your market more closely, and give them a more up close and personal experience of you.
Website Security
Finally and most definitely, your e-commerce store should be secure enough for your customers, whether they're just browsing around your site or actually making a purchase with their credit cards or any other electronic payment mode. Website security means users will be protected against identity theft when your website is under cyber attack.
If you're planning to set up an e-commerce website with the help of digital marketing agency sydney, here are six features you should certainly include:
Quick and Accurate Search Feature
Make sure your search bar is treated as a key design feature in your website and not hidden down in your footer. Aside from visibility, your search function must also be accurate in returning results.
Product Descriptions
A common mistake online merchants make in their websites is attaching only codes to their products. You can also refer from this video at http://www.youtube.com/watch?v=pC8KGpMxuYo and gain some tips. It is important that you put descriptive text for each item you have on your virtual show window. This helps potential customers make a more informed decision before they head to the check out page. Additionally, descriptive text can help your search engine ranking.
Good Quality Images and Graphics
Content for app design is king, yes, but it's still not enough without the right images and graphics. More importantly, these images and graphics should be of superior quality. Low quality means you did not put enough effort into building your brand, and that does not sit well with customers or potential customers. Make sure you have professional photos taken of your items, and make sure they're also web-optimized. Like descriptive text, detailed images also help customers make purchasing decisions.
Reason to Buy from Your Website
The competition among online shops is stiffer than ever, and that means you need to be able to make it clear why people should buy from you and not from your competitors. This can be done by placing clear and highly visible messages all throughout your website, such as "Free Delivery" or "Our Prices Are the Best" and so on.
Instilling Brand Loyalty
To build brand loyalty, it's important that you are able to build solid relationships with existing and potential customers. For instance, add an email sign up form through which your visitors can get updates on any special discounts or new products you may offer. Get active in the social media in order to connect with your market more closely, and give them a more up close and personal experience of you.
Website Security
Finally and most definitely, your e-commerce store should be secure enough for your customers, whether they're just browsing around your site or actually making a purchase with their credit cards or any other electronic payment mode. Website security means users will be protected against identity theft when your website is under cyber attack.